Over the next couple weeks, I thought it would be cool to show some of the stuff that went into developing our newest friend ‘Ed’.  You, the faithful Moosehead and Alpine fans of the world would appreciate this stuff the most, so stay tuned over the next couple of posts from me & I’ll show you some behind the scenes stuff on how our man came to life.  Here’s a little story about the toughest part of my job over the past several months – deciding on facial hair. 

So…A few months ago I grew a beard.  To make a long story short, I don’t have a beard anymore. 

My decision wasn’t nearly as difficult as it was when we were ‘grooming’ our newest friend at the brewery, Ed.  Moustache?  Full beard?  Goatee, soul patch?  The opportunities are endless & we examined them all.  Too ‘70s.  Too Paul Bunyan.  Everyone had their comments and I must admit, people are surprisingly passionate when it comes to facial hair. 

So the question remains, how should Ed be ‘groomed’.  I know, it’s such an “un-Ed” dilemma, right?  In any case, it’s obvious where we landed, but below are two of the final sketches that we decided between.   

'Stache or goatee, that is the question. Here are a couple of initial sketches done by our friends at Extreme Group and the very talented Yvan Meunier.

So I need to know!  Did we make the right call?   Moustache or goatee… Let the war of words begin….As always, I’d love to hear thoughts.  Either leave me a comment here or send me a note at ray@moosecalls.ca.  

Cheers,
Ray

A few posts back we introduced you to Ed. Sharing advice with his fellow Maritimers on all matters life and beer.

Yes, Ed’s got such a reputation for being that ‘Go-to Guy’ when it comes to life’s sticky situations, that he’s literally got people lined up at his door. Check it out:

Ed just has a way of boiling it down in simple terms, eh?

So if you find yourself in a jam this summer or you’ve had a question you’ve always been trying to find the answer to look no further – just ask Ed. He’ll get back to you with some words of wisdom. The best part? Your question could be made into an online video.

Here’s how to Ask Ed:

• Visit Facebook.com/AlpineLager and leave a question for Ed.
• If you’re more of a twitter person, send a message to @AlpineLager with the hashtag #AskEd.

Not a social media person? No problem – email your questions to Ed@alpinelager.ca

And don’t think you can only ask Ed one question – there’s a whole big world out there, with lots of room for advice.

Cheers,
Shawn

Hi Everyone,

As a loyal MooseCalls reader, we’d like to give you a sneak peak of our newest friend Ed.  Ed is a man of wisdom. He’s a man’s man and has a no-nonsense approach to life and beer.  Alpine is proud to have a place on Ed’s belt buckle.  

Here’s a sneak peak at some of our billboards that you’ll begin to see across New Brunswick over the summer:

We believe Ed’s anecdotes and advice will provide some valuable life lessons.  Stay tuned - you’ll be hearing a lot from Ed, and he’ll be open to helping you find your way as well!  Check back soon for details on how you might get your lesson made into an Alpine video!

Cheers,
Shawn