Here’s where it started:

The sketch was created in SketchBook Pro by the mega-talented Yvan Meunier, based on a glamourous self-portrait he took of himself in Ed’s future pose. With the sketch finalized and approved, he then started to sculpt the pose using a paper-based clay.

The model is then dried for two days, part of which is done in an oven at a very low temperature. At this point, the piece is ready to sculpt.

The sculpting is done much like a traditional wood carving but in a much smaller scale. Final details were made using a small rotary tool for precision.

The head was created separately, sculpted to a slightly bigger scale to allow for more detail. As you can see, we made some last minute adjustments to his beard!

Check the beard. Too Bunyan!

Once all pieces were complete, they were then shot and inserted into Photoshop for final revisions.

In Photoshop, much of the detail that gives Ed his “folk art” sculpture look was added for affect.

So, there’s our guy. Waiting to grace the carton of thousands of cases of Alpine beer next month. Special thanks for the details of this post to Yvan Meunier and to our friends at Extreme Group. 

Check back tomorrow for a sneak peak of the cartons you’ll start to see across New Brunswick in the coming weeks! As always, I’d love to hear any thoughts or comments you have on Ed, the process, or anything else we’re doing. Leave a note here on the blog, or send me a note at ray@moosecalls.ca. 

Cheers,
Ray

Happy June 21^st!  I thought I’d ring in the first day of summer with a sneak peak of our new Moose Light summer cans. Below is a short vid showing the cans taking their initial trip down the can line here at the brewery.

There are four different cans, each will be available at a different time throughout the summer.  Here’s a peak at the four cans you’ll see this summer:

My favorite is the tubing one.  Actually, I think they’re all pretty awesome but I wanted to get your thoughts on which one you like best.  Better yet, what SHOULD have been on a Moose Light Summer Can?

Who knows, maybe the best suggestion will get rewarded next summer!  For me, washer-toss was a last minute cut.  I wish we’d worked that into the plan.  What  about you?  Leave your suggestions here, or shoot me an email at ray@moosecalls.ca.

Oh, and one more thing.  Make sure to link up with Moose Light on Facebook to get in the loop on weekly prizes including washer toss sets & free hot tubs.  Seriously!  Let’s Do This!

Viva la summer!

Cheers,
Ray

Over the next couple weeks, I thought it would be cool to show some of the stuff that went into developing our newest friend ‘Ed’.  You, the faithful Moosehead and Alpine fans of the world would appreciate this stuff the most, so stay tuned over the next couple of posts from me & I’ll show you some behind the scenes stuff on how our man came to life.  Here’s a little story about the toughest part of my job over the past several months – deciding on facial hair. 

So…A few months ago I grew a beard.  To make a long story short, I don’t have a beard anymore. 

My decision wasn’t nearly as difficult as it was when we were ‘grooming’ our newest friend at the brewery, Ed.  Moustache?  Full beard?  Goatee, soul patch?  The opportunities are endless & we examined them all.  Too ‘70s.  Too Paul Bunyan.  Everyone had their comments and I must admit, people are surprisingly passionate when it comes to facial hair. 

So the question remains, how should Ed be ‘groomed’.  I know, it’s such an “un-Ed” dilemma, right?  In any case, it’s obvious where we landed, but below are two of the final sketches that we decided between.   

'Stache or goatee, that is the question. Here are a couple of initial sketches done by our friends at Extreme Group and the very talented Yvan Meunier.

So I need to know!  Did we make the right call?   Moustache or goatee… Let the war of words begin….As always, I’d love to hear thoughts.  Either leave me a comment here or send me a note at ray@moosecalls.ca.  

Cheers,
Ray